The "Branding the Quality Journey of Olive Oil Project Training Program," hosted by the Milas Chamber of Commerce and Industry, was held in our chamber's meeting hall.

Reşit Özer, who delivered the opening speech of the program, emphasized the importance of transforming Milas's quality and production potential in olives and olive oil into higher added value through branding processes. Özer stated that such training programs are guiding for producers and sector representatives.

The training program was attended by Levent Uyan (Muğla Provincial Directorate of Agriculture and Forestry, Coordination and Agricultural Data Branch Manager), Muammer Bektaş (Bodrum District Director of Agriculture and Forestry), and Ali Parlu (Milas District Director of Agriculture and Forestry).

Within the scope of the program, Trainer Özgür Başlangıç gave presentations on branding processes, product identity creation, and marketing strategies, sharing his knowledge and experience with the participants.

The project, coordinated by the Muğla Provincial Directorate of Agriculture and Forestry and supported by the South Aegean Development Agency, aims to contribute to the branding process of Milas olives and olive oil.