The Olive Quality Journey Branding Project Training Program, conducted in collaboration with MİTSO in Milas, aims to improve the quality of olives and olive oil, strengthen the branding process, and raise awareness among producers.

The training program will be held on Thursday, February 19, 2026, at 2:00 p.m., hosted by the Milas Chamber of Commerce and Industry. The program will include information on quality-focused olive production, the branding process, and increasing added value.

The training program, to which regional producers and industry representatives are invited, is expected to make a significant contribution to the sustainability of olive production and branding goals in Milas and its surroundings.