MSR Exhibition Company officials Ali Hakan Doğramacı and Eyüp Bülent Erkul, along with Bodrum Mandarin Flower Association President Ayşe Didem Pekdemir, visited Milas Chamber of Commerce and Industry Board Chairman Reşit Özer at his office.

During the visit, they discussed ways to more effectively promote Milas's agricultural products, geographically marked values, cultural heritage, and tourism potential through general fairs. In particular, they evaluated promotional strategies that would contribute to the branding of Milas at general and thematic fairs held domestically and abroad.

The meeting also explored possible joint efforts to increase the participation of Milas producers and businesses in fairs, bring local products to wider markets, and add value to the Milas economy. It was emphasized that fair organizations would not only increase Milas's visibility but also pave the way for new commercial partnerships.

Reşit Özer stated that they attach importance to any work that will contribute to the promotion of Milas, adding that fair organizations are an important tool for the city's economy and local development. The visit ended with mutual goodwill and wishes for cooperation.