The 11th of the online seminars organized within the scope of the 2021 university-business world cooperation strengthening seminars will be held on "The importance of strategic management for businesses to gain competitive advantage". The seminar to be organized in cooperation with Muğla S. Koçman University, İnova Muğla TTO A.Ş, MUTSO Academy and TOBB member Muğla chambers and exchange including MİTSO can be watched on Friday, December 17, 2021 at 11:00. The seminar to be presented by Assoc. Prof. Dr. Serkan Dirlik, Faculty Member of the Department of Business Administration, Faculty of Economics and Administrative Sciences, Muğla S. Koçman University, can be watched by registering via the link tiny.cc/serkandirlikkayit. The topic titles to be covered in the seminar to be organized under the coordination of Prof. Dr. Selçuk Aktürk, Technical Coordinator Lecturer Uğur Bekçibaşı are listed as follows: -Strategy and historical evolution of strategy definition -Importance of strategic management for businesses -Strategic management as a process -Basic analyses and tools in the strategic management process -Main strategies that businesses can follow -Important points in the implementation of strategies.